How long does it take to see results from Google Ads?
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You should start to see results quickly when using Google Ads. Once you have accurate conversion tracking, tight keyword matching, and optimised campaign settings, you should see results within weeks and sometimes days.
How much do I need to spend on Google Ads? / What is a good starting budget?
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This varies depending on several different factors, including the price of your service, the competition in the auction, and how quickly you want to scale. During step 3, "research & opportunity analysis," I will suggest a recommended spend based on these factors. To make the most of a dedicated manager, you'll want to be spending a minimum of 2,000 to 3,000 per month.
DIY vs. Professional Management: Why hire a consultant?
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Google Ads is increasingly automated. A consultant ensures those automations work for you, not for Google's bottom line.
How do you measure success and track ROI?
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The first step in measuring success is tracking as many conversions in-platform as possible. For e-commerce accounts, this includes revenue tracking to calculate a direct ROI, and for lead generation, it involves robust form tracking. This can be further improved by supplying offline data with lead stages and, eventually, values from a final sale (tech stack permitting).
What is the difference between Google Ads and SEO?
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Google Ads is a form of pay-per-click (PPC) advertising. You place bids to show users ads based on specific things they search. SEO involves optimising your content to rank organically in Google's search engine results pages (SERPs). This organic traffic does not cost anything for a click.
Do I own my Google Ads account?
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Yes, you will own your Google Ads account. I will guide you through the setup process if you do not already have one, and I will link it to my manager account for access.
Why am I getting clicks but no sales or leads?
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There are many reasons why this could be happening, including poor search term matching, showing for low-quality or irrelevant terms. Other reasons include poor network placement, such as placing ads on Google Search Partners, or user experience issues on your landing page. I will identify any of these issues during the initial onboarding process.
Why am I getting so much junk traffic and unqualified leads?
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This is likely due to poor inventory placement on networks like Google Search Partners, the Display Network, and YouTube. A change in settings can help resolve this, as well as introducing block lists, negative keyword lists, and fraud blockers.
Why aren't my ads showing up on the first page of Google?
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There are multiple reasons why your ads might not show, including bid and budget restrictions, geo-targeting issues, and settings issues. A full account review is needed to identify the specific reasons why your ads are not showing.
Why are my competitors outranking me when I'm spending more?
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Competitors may be outranking you if they have a higher Quality Score for their ads. Ad position is not just based on your bid, but also on the relevance of your ad copy and landing page. Optimising your headlines, descriptions, and landing page experience can improve your Quality Score and help you rank higher.
How do I know if my current Google Ads are actually working?
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The most effective way to know if your ads are working is to set up robust conversion tracking that maps to valuable actions users take on your site, such as making purchases or filling out forms. This data should always be cross-checked with your backend to ensure its accuracy.
