Expert LinkedIn Ads Consultant Generating B2B Pipeline.
B2B marketing has a longer, more fragmented buying cycle. I help businesses cut through the noise, reach the right stakeholders, and build a LinkedIn Ads strategy that generates qualified pipeline, not just impressions.
Why Most LinkedIn Ads Underperform
Poor Audience Definitions
Targeting job titles too broadly or relying on LinkedIn's default suggestions, resulting in ads reaching people who will never buy and burning budget on irrelevant impressions.
Incorrect Campaign Configuration
Leaving automatic audience expansion and the LinkedIn Audience Network enabled by default, causing spend to drift far outside your intended audience to cheap, low-quality placements.
No Negative Audiences
Failing to exclude existing customers, competitors, and low-intent segments, wasting budget on audiences that will never convert and inflating cost-per-lead figures.
What you can expect.
Built for the B2B
Buying Cycle.
B2B deals involve multiple stakeholders, long timelines, and fragmented touchpoints. Every element of my approach is designed around that reality.
Data-Enriched Targeting
Audience research backed by data enrichment strategies to identify and reach the specific job functions, seniorities, and company profiles most likely to become customers.
Full-Funnel Creative Strategy
B2B buying cycles require multiple touches across several stakeholders. I align creative to each stage, from upper-funnel brand awareness to bottom-funnel lead generation and retargeting.
Negative Audience Exclusions
Built using the LinkedIn Insights API and industry knowledge of common budget drainers, keeping your spend focused on net-new, high-intent prospects.
CRM Attribution
Backend data alignment with CRMs such as HubSpot and Salesforce, attributing MQLs, SQLs, pipeline generation, and closed revenue back to marketing spend.
Buying Persona Mapping
B2B decisions rarely involve one person. I build campaign structures that reach and nurture multiple stakeholders across the same target account simultaneously.
Precision Campaign Config
Audience expansion and the LinkedIn Audience Network are disabled by default. Every setting is intentional, keeping spend within your target audience and off low-quality placements.
The Technical Foundation
Others Skip.
LinkedIn Ads are expensive. Maximising return means going beyond what's available in Campaign Manager and building the data infrastructure to make smarter decisions at every level.
Custom API Integration
Custom tooling built on top of the LinkedIn Marketing API for deeper performance insights than Campaign Manager surfaces, enabling granular analysis by audience segment, creative, and funnel stage.
Third-Party Data Enrichment
Augmenting LinkedIn's native targeting with third-party enrichment data to build more precise audience lists, reaching the right job titles at the right companies rather than broad category approximations.
LinkedIn Insight Tag & Conversion Tracking
Correctly implemented Insight Tag with conversion events mapped to meaningful business outcomes: MQLs, demo requests, and contact form submissions, not just page views.
B2B Lead Generation Using LinkedIn Advertising
Unlock B2B lead generation potential on LinkedIn. Learn why 89% of marketers choose LinkedIn, targeting options, lead gen forms, and more.
The Ultimate Guide to LinkedIn Ads Targeting
Discover the best audience attributes to use in your LinkedIn Ads targeting. Drive success by reaching the right audience profiles for your business.
Why You Should Be Using the LinkedIn API
The LinkedIn API is a powerful tool for analysing your marketing campaigns. Find out how to unlock deeper insights beyond Campaign Manager.
Ready to turn LinkedIn into a pipeline channel?
Book a strategy session to see how a structured, data-driven LinkedIn Ads approach can generate qualified B2B pipeline for your business.
Book a Strategy Session