Expert Meta & Facebook Ads Consultant Driving Measurable Growth.
I partner with small businesses to help them achieve their growth goals by combining deep data analytics with targeted creative strategies to turn Meta Ads into a highly profitable acquisition channel.
Why Most Meta Ads Underperform
The Learning Phase Trap
Over-relying on Meta's learning phase without feeding the algorithm high-quality data, leading to prolonged inefficiency and wasted spend.
Inflated Platform CPA/ROAS
Optimisation based on attribution models that over-credit the platform, driving decisions on numbers that don't reflect real business performance.
Creative Fatigue
Over-reliance on individual assets without a strong iteration process or creative pipeline, leaving performance exposed when those assets inevitably decay.
What you can expect.
Data-Backed Growth.
Zero Guesswork.
I harness data analytics to inform every decision, ensuring your campaigns are effective and impactful. Here is how I structure your campaigns for scalable success.
Backend Data Alignment
In-platform metrics don't tell the whole story. I align Meta data with your backend analytics, calculating true CAC and Marketing Efficiency Ratio (MER) to ensure every marketing dollar is optimised for ROI.
Steady Creative Cadence
Your best-performing ads will not stay evergreen forever. I build a structured pipeline of new concepts and iterations, keeping campaigns fresh, preventing ad fatigue, and continuously finding the next winning creative.
Micro-Metric Optimisation
I monitor hook rates, hold rates, CTRs, and e-commerce events to pinpoint exactly where performance breaks down. Then I iterate with purpose, whether that's testing a new video hook or moving to a completely new concept.
Your Insight Fuels Ideation
Nobody knows your market better than you. I collaborate closely to extract that expertise, turning your knowledge of customers, trends, and competitors into high-impact creative briefs.
Strategic Audience Exclusions
I actively exclude retargeting audiences where appropriate. Meta often takes credit for sales you would have secured anyway. Your budget stays focused on genuine acquisition.
First-Party Data Integration
I provide the algorithm with high-quality, first-party audience suggestions (such as demographic insights from customer surveys) to give it a highly qualified starting point.
The Technical Foundation
Others Skip.
Strategy is nothing without data integrity. Flawless tracking is the baseline. Your conversion data feeds back to Meta with maximum precision, using server-side solutions to bypass browser limitations and signal loss.
Meta Conversions API
Server-side event tracking that sends conversion data directly from your server to Meta, bypassing ad blockers, iOS restrictions, and browser limitations that degrade pixel accuracy. Your campaigns optimise on complete, reliable data.
Meta Pixel & Event Matching
Correctly configured browser-side tracking with advanced matching enabled, ensuring maximum event match quality scores. Combined with CAPI, this creates a redundant dual-signal setup that captures the full picture of customer behaviour.
Structured Naming Conventions
Every campaign, ad set, and ad follows a strict naming schema designed for regex-based filtering in analytics tools. This lets you slice spend and returns by product, audience, or creative type, so you know exactly what you spent on product X and what it returned, not just a blended account average.
No fluff, just data-backed growth.
Book a strategy session to see the exact framework used to drive scalable, profitable results from Meta Ads.
Book a Strategy Session